Cheese and apricot jam is a classic flavor combination that is loved by many. The sweet and tart flavors of the apricot jam complement the creamy and rich flavors of the cheese perfectly. This pairing is perfect for a summer picnic or a wintery comfort food meal.If you're not sure how to choose what cheese to pair with your apricot jam, a good rule of thumb is to choose a cheese that is similar in sweetness to the jam.